This event is currently full; if you are interested in attending, please contact Melissa Cooper at 215-557-7811 ext 24 or melissac@philaculture.org and we will add you to our Waiting List. We will honor these spots on a first come, first served basis. Thank you.

From Wiki to WYSIWIG: A Crash Course in Social Media for Arts People
with special guest presenter Beth Kanter

We’ve all heard the buzz words – web 2.0, blogs, Facebook, Twitter, but what do they really mean and how do arts organizations determine whether or not integrating social media will return real value? Want to learn how you can avoid being seduced by “shiny object syndrome” (technology hype) or overwhelmed by the number of strategies, tools and tactics? Then this full day session is for you!

In the morning session, we will cover the concepts of social media; ways a nonprofit arts organization can determine when a social media strategy is appropriate, what social media is and how to create an effective social media strategy. This workshop will demystify some of the tools and share examples of successful and not so successful strategies from the arts nonprofit sector.

After lunch, we get interactive with The Social Media Game: Selecting Web 2.0 Tools and Communication Strategies. Using a special deck of cards, participants will work in small groups to develop a strategy, identify challenges, and benefits to integrating social media tools and strategies in a nonprofit organization. Participants will leave the session with one or two ideas to implement back at the office and some additional resources for continued learning. We’ll also demonstrate various tools and techniques relevant to the discussion.

Agenda

9:30 - 10:00am Registration and continental breakfast (provided)
10:00 - 12:30pm Morning Session
12:30 - 1:30pm Lunch (provided)
1:30 - 4:00pm Afternoon Session

Beth Kanter is a trainer, blogger, and consultant to nonprofits and individuals in the effective use of social media. Her expertise is how to use new web tools (blogging, tagging, wikis, photo sharing, video blogging, screencasting, social networking sites, and virtual worlds, etc) to support nonprofit work. She worked as an arts administrator for New England Conservatory, Boston Symphony, and Pro Art Chamber Orchestra before she became an independent consultant. She served as an outside evaluator for the National Endowment for the Arts for its Advancement and Challenge Grant programs for over ten years. She is an experienced coach to "digital immigrants" in the personal mastery of these tools. To learn more about Beth and her work, please visit her blog, How Nonprofits Can Use Social Media at http://beth.typepad.com/

This workshop is supported by The Wallace Foundation and The Philadelphia Foundation and is a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.